CALM CLINIC · ANXIETY-FRIENDLY

Anxious about the dentist? Start here.

Some people feel a slight nerve. Others carry deep-rooted fear. Whatever brought you here, we start slow. A chat first, treatment only when you’re ready. A video call, a quiet consultation, sedation (coming soon) or clinical hypnosis techniques to help you relax, whatever helps you feel comfortable having dental treatment.

WHY THE CALM CLINIC

Because dentistry shouldn't be stressful.

At Believe Dental we understand that dental anxiety is real. That’s why we’ve created our Calm Clinic Pathway: a gentle, supportive route into dentistry designed around anxious patients from the first contact onwards.

You can start with a video chat, come in for a non-clinical consultation with no examination, or take advantage of deeper support such as sedation (coming soon) or clinical hypnosis techniques to help you relax. Our calm environment and kind team mean you always feel safe, listened to, and respected.

OUR CALM SERVICES

Care that meets you where you are.

Start with a conversation

A video call or phone conversation before you come into the practice. A chance to tell us what worries you, ask anything you like, and hear how we would approach it, all without being in a dental environment. Nothing is booked and nothing is decided on the call. If you would rather not be on camera, a phone call works just as well.

In-person Calm Clinic consultation

A relaxed consultation in our non-clinical consultation room. A comfy chair, no examination and no treatment: just time to meet Dr Jennie, see the practice, and work out together what might help. Many patients come once, go away to think it over, and come back when they are ready.

£50

Calmer dental care

When you are ready for treatment, we build the support around you rather than the other way round. That can mean longer appointments, agreed stop signals so you stay in control, breathing techniques, breaks whenever you need them, and anything from the Comfort Menu.

Clinical Hypnosis for Relaxation

Dr Jennie is trained in clinical hypnosis and can use those techniques during your appointment to help you relax and stay comfortable. It is not a course of therapy and it is not about curing dental anxiety: it is a way of making treatment easier on the day. Where something deeper would help, she can suggest a referral to a qualified clinical hypnotherapist.

IV sedation

For patients who need more support than a calm approach alone can give, treatment under IV sedation may be an option where it is clinically suitable. It always follows a proper assessment, and we will talk you through what it involves and what it does not.

From £365

Not sure where to start? A conversation costs you nothing but time.

INCLUDED FOR EVERY PATIENT

The Comfort Menu.

Whichever treatment you choose, choose anything from this list. No charge, no fuss. Small things make a real difference when you’re anxious: something to hold, something to listen to, something to focus on. Having a say in your own appointment is often what helps most.

Weighted blanket
Noise-cancelling headphones
Your music playlist
Aromatherapy
Fidget tools
Breathing breaks

TRANSPARENT PRICING

No surprises at the desk.

TreatmentPrivate PAYGBelieve Member
In-person Calm Clinic ConsultationNot a full check-up, and not in the dental chair
£50
Discount available
AcupuncturePrice varies by use
From £10
Discount available
Inhalation Sedation
Coming soon
IV Sedation
Coming soon

FREQUENTLY ASKED

Common questions.

About the Calm Clinic

It’s the route that leads up to treatment, at whatever pace suits you. It can start with a video call, move to a conversation in our non-clinical consultation room, and go on to a familiarisation visit. There’s no fixed timescale and no obligation to go further than you want to.

It’s treatment itself, with extra anxiety support built around it. That might mean extra time, agreed stop signals and breathing techniques, and where clinically appropriate sedation (coming soon) or clinical hypnosis techniques to help you relax.

Absolutely. A video chat (£15) or non-clinical in-person consultation (£50). A comfy chair, no examination, no pressure. Just a conversation.

No. Anyone can book directly. You don’t need a GP or another dentist to refer you.

Yes. We keep things gentle and can arrange a familiarisation visit before any treatment. Sometimes that’s all it takes.

Just tell us. We’ll pause. Sedation (coming soon), hypnosis, or nothing. You’re in charge, always.

Nothing. Every item on it is included for every patient, whichever treatment you’re in for.

About sedation and hypnosis

It’s more than “going into a trance”. Clinical hypnosis combines deep relaxation, careful use of language and suggestion, and techniques that help you stay comfortable and feel more in control. You remain aware throughout and can stop at any point. It’s used alongside dental care, not instead of it.

Yes. Clinical hypnosis is a natural state of focused attention, and you are always in control and aware. Dr Jennie uses relaxation-focused techniques during treatment to help you stay comfortable. If you would benefit from more in-depth work, she can suggest a referral to a qualified clinical hypnotherapist.

IV sedation is a medication given through a small cannula in your hand or arm, which leaves you deeply relaxed but still conscious and able to respond. It’s suitable for people who find treatment very difficult, and it always follows an assessment to check it’s right for you. We expect to offer IV sedation soon.

No. IV sedation isn’t a general anaesthetic. You stay conscious and able to respond, but deeply relaxed, and most people remember very little about the appointment afterwards.

Yes. IV sedation (coming soon) and oral sedation keep you conscious and responsive (you can still answer us) but deeply relaxed. Most people remember very little afterwards. Inhalation sedation (coming soon) is even lighter.

No. You’ll need a responsible adult to take you home and stay with you for the rest of the day. We’ll go through all of this with you at your assessment.

Ready when you are.

Start with a conversation if that feels right for you. When you’re ready, we can arrange a comprehensive dental examination, talk through what we find and explain your options clearly. There is no pressure to book treatment.